- Thanksgiving is a wonderful time with friends and family, at least that is how it is advertised. About halfway through the day however, some of us will be looking out the window and wishing we were in the mountains. But alas, we will go to the living room and watch a football game, because that is what good Americans do. Here you are reading this blog hoping for some sort of distraction. That is what I hope to provide you.
Ever notice how sharply dressed the announcers are for NFL games? Suits, vests, ties or bow ties. They always look sharp and professional, and how they dress lends them credibility. That is where we in the outdoor world can learn a thing or two.
The equipment we wear lends us credibility. That is the door to sharing our passion with others.
We in the outdoor community need to know what it is that we are wearing and be able to tell people about what we have on and why we have it. People will be curious about what we wear, especially if it is oddly colored or 'cool' looking. It is best to tell a story that the piece played a part in, or a memory that is dear to you, don't be a sales person, be a story teller.
It amazes me how many questions people have about what I wear. Each time someone asks about a piece I have, it opens the door for me to share about my passion, and I love sharing my passion. Many people don't realize that they don't have to spend an arm and a leg to get high quality gear. That is where we can have the biggest impact, simply by giving the people the knowledge of good gear and where to get it. That is more valuable then anything else we have to offer. All because we had the credibility and done our homework on what we wear to share our knowledge with others.
I hope you have been pleasantly distracted.
Feel free to get another piece of pie.
K
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