The North Face, possibly the most recognized outdoor brand in the United States, is revamping what training for success in the mountains looks like. They call it Mountain Athletics. The philosophy is this, the mountain doesn't care what shape you are in, how far you get, or what you do, it will be there tomorrow and the next day and so on. The goal is to train people for their desired field of interest so that when the season comes, they are physically and mentally prepared to give the mountains their best shot. What stands out most to me about this, is that they have now given the tools to the weekend warrior to train in the off season, so that they are ready to play when the time comes. One does not have to be a sponsored athlete to have access to the same training that the professionals use. Now all it takes is commitment to the program. I imagen that other companies will release their own versions of Mountain Athletics or join North Face to help all outdoor enthusiasts preform better. Either way, the tools are now out there to help you get where you want to be.
Food for thought.
K